Social Media Marketing Essentials for Starters

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Social media communication concept

Without any doubts, Social Media is definitely a huge platform where a large number of users can be seen active at any point of time. If used properly, social media websites can provide a lot of traffic to your website for free. Social Media Marketing is also the best way to stay in touch with your customers, attract new people to try your product or create awareness about a product, service or people.

And, for starters trying to master social media marketing techniques, there are some essential laws which they must know for a better understanding and use of SMM which are explained below.

Listen to your audience

The one mistake that most beginners do is they talk more and listen less. But it is more important to listen to your audience first. It helps you understand the likes and interests of them, so that you can create contents that highly interest them and as a result they will probably share your content with their own followers/audiences giving you a lot more exposure.

Know your goals

Another essential thing to remember on SMM is to work towards achieving the right and targeted goals. Know what your goal is and focus on creating related contents instead of working on providing all sorts of contents which may easily dilute your main focus and leave you with no big improvements.

Do not compromise with quality

Quality beats quantity when it comes to social media marketing. If your followers don’t like your content that is of less or poor quality then they will not think much to stop following you. Create contents that is original and of good quality. Avoid making a lot of low quality posts in a short time which will be more likely to let your audience to have a negative thought about your business.

Find the influencers

Do not satisfy with high number of connections because what more important is that how many number of connected people engage with or show their interest in the contents you post. If you have only 100 followers but in which 50 of them do like or share your post with their own followers, then it is better than the one who have 1000 followers where only 10 of them shares the post to their own followers. This is how quality beats quantity. And, those people who have shown their interest in your contents are the influencers of your field. Target them when you make future posts.

Be available and accessible

After posting your contents, don’t go offline because people who read them may want to comment or question about it. You should be available to answer or reply to their questions or comments. Even they may just want to thank you for providing a quality post. So, let them know you are reading their messages and you respect your audience, by replying to them as fast as possible.

 

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