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Ecommerce Marketing and Management Training

Ecommerce Marketing and Management Training

Ecommerce, also called as online shopping, has become a well-known concept as more and more consumers look forward to the internet in purchasing goods or services. Ecommerce shopping offers a variety of choices on all kinds of products at much competitive rates and understanding the online shoppers behavior is very important to survive in the competitive shopping world.

Why Ecommerce Marketing is essential?

According to research 95% of the users don’t convert (purchase) on their first visit to a shopping website. So, many businesses that sells their products/services online, are implementing crucial e-commerce marketing strategies to make easy decision making to the consumers.

What is Ecommerce Website Maintenance?

Once the shopping website is done, it is not complete! It requires constant maintenance and management to look after the website as well as adding new products, promotional offers, generating reports on payment history is very essential in order to be conscious in the maintaining the shopping experience. Learning shopping website management in Chennai at DMC, will offer you will all the opportunities to update and manage a website in order to keep the website active and give elite experience to the shoppers.

What is the Use of Shopping Website Promotion and Management?

The dream of any eCommerce website owner is to make their consumer’s shopping cart full and receive hot payments by convincing the shopper to purchase their products or service. Enticing visitors with exclusive discounts, offers and providing them apt message is very much required in converting customers.

We offer both classroom as well online training for marketing and managing ecommerce websites with successful strategies in order to get converting customers!!
Join us today to change your shopping website experience.

"Use the advantage of advertising and managing your own shopping website with DMC’s flexible ecommerce learning solutions"

Digital Marketing Strategy

Market Research

Crowd sourcing

1. Search Engine Optimization (SEO)

SEO Fundamental & Concepts

Keyword Research

Conceptual Analysis

Link Building tips & techniques

On page optimization

Off page optimization

Google Updates

SEO Tools operations & Management

2. Search Engine Marketing (SEM)
Google Adwords (PPC)

Introduction to online advertising and adwords

Adwords account and compaign basics

Adwords Ad Formats

Policies and Ad Quality issues

Adwords Targeting and Placement

Adwords Bidding and Budgeting

Optimizing Performance

Display Advertising on the Google

Display network and Mobile Advertising

Performance Monitoring and Conversion Tracking

Bing and yahoo Ads

Introduction to Campaigns and Ad Groups

Importing Campaigns, Ad Groups and Keywords

Bidding and Traffic Estimation

Ads creation

Choosing right Keywords

Bing Ads Reports

Conversion Tracking with Campaign Analytics

Bing Ads Editor Account Management Tips

Bing Ads Editor Campaign Optimization


How it works

Quality guidelines

SMO Basics

Twitter Page Optimization

Facebook Page Optimization

Linkedin Optimization

Google+ Page Optimization

YouTube Optimization

Social media sites

Image Optimization and Networking


Twitter Ads

Facebook Ads

Micro Blogs for Business


Leads to create email lists

Email marketing planning

Email campaign


Understanding Affiliate Marketing

Google Analytics

Banners, Promos, Discounts

Campaign measurement and Tracking

  • Any graduate/diploma/ITI course
  • Basic computer skill
  • Basic Internet knowledge
  • Knowledge in functional English
  • Fresh job seekers
  • Digital Marketing professionals
  • Web masters
Contact Office:
  • Well-structured and industry-relevant course curriculum
  • Experienced and dedicated faculty members
  • Exposure to live projects from day one
  • Periodic evaluation and feedback
  • Placement assistance on successful completion
  • 45 Days

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