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SEM Training in Chennai

Search Engine Marketing (SEM) is a simple process of gaining visibility and website traffic from the search engines via paid efforts. It is the way of buying traffic and visitors through paid search listings. It is now shortly termed as "Search Marketing".

With the invention of SEM, now businesses can improve their search ranking and traffic through organic as well as effective paid campaigns such as AdWords which is a model of Pay-Per-Click (PPC). As there is a huge competition on the internet marketing world, nowadays almost all companies are enrolling it to stand ahead of their competitors. Traffic builders are always on demand and lots of job opportunities are available for the online advertisers and search engine marketing specialists.

At Digital Marketing Courses, we provide high class PPC and AdWords training in Chennai with a systematic approach towards improving the search visibility of the websites with cutting-edge techniques. It will be 100% classroom training with web-based technologies to accomplish job placement opportunities.

Digital Marketing Training in Chennai

Being a reputed AdWords and PPC training institute in Kodambakkam, Chennai, our search engine marketing course will provide you the knowledge of increasing the search visibility of your own website or others on the popular search engines through effective search engine marketing and pay-per-click advertising campaigns which brings more traffic and customers increasing the return on investment.

Why should you take this course?

If you're involved in any kind of advertising campaigns, whether doing it for an employer or to drive sales to the business you own, then you need a good depth of knowledge to do it yourself.

Our Google PPC (Adwords) Training is designed for those looking to spend money on advertising, but has little-to-no technical knowledge to roll out ads. Which means you will gain expertise on comparable statistics like click-through rates, conversion rates, quality score, ad rank, etc., helping you become a performance-based marketer!

Why do you choose us?

It needs profound insights and abilities to carry out a profitable PPC campaign on the web. Digital market expertise at DMC use a group of advanced techniques and include all the aspects of PPC advertising to assist you the project based learning experience. To avoid a high expense, you should know how to form the right keywords and design a paying out campaign.

Our institution is famed for the best PPC training in Chennai. We provide SEM courses such as Adwords and Bing ads, etc, at a payable cost. The active practice of advertising will be on text and banner ads. We will guide you to select, and tender on keywords and handle the campaign efficiently. Our trainers will train you to analyze the traffic and tracking the results of the campaign.

"Preserve your Time and Increase your ROI with SEM"

Pay Per Click Training Syllabus:

Introduction to online advertising and adwords

Adwords account and compaign basics

PPC Campaign Set-up

Adwords Ad Formats


Policies and Ad Quality issues


Acquaintance to Conversion

Knowledge of Cost-Conversion

Search network Ads

Display Net work Ads

Search & display network Ads

Adwords Targeting and Placement

Adwords Bidding and Budgeting

Optimizing Performance

Display Advertising on the Google

Display network and Mobile Advertising

Performance Monitoring and Conversion Tracking

Introduction to Campaigns and Ad Groups

Importing Campaigns, Ad Groups and Keywords

Bidding and Traffic Estimation

Ads creation

Choosing right Keywords

Campaign Optimization

Bing Ads Reports

Conversion Tracking with Campaign Analytics

Bing Ads Intelligence Tool

Bing Ads Editor

Bing Ads Editor Account Management Tips

Bing Ads Editor Campaign Optimization

Bing Ads Budgeting

Bing Ads Billing

  • Any graduate/diploma/ITI course
  • Basic computer skill
  • Basic Internet knowledge
  • Knowledge in functional English
  • Fresh job seekers
  • Digital Marketing professionals
  • Web masters
Contact Office:
  • Well-structured and industry-relevant course curriculum
  • Experienced and dedicated faculty members
  • Exposure to live projects from day one
  • Periodic evaluation and feedback
  • Placement assistance on successful completion
  • 10 Days

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