Last updated on August 14th, 2021 at 12:44 pm
If you’re looking to kickstart your career in the digital marketing industry, there’s no better time than now. Let it be Digital marketing, online marketing, or internet advertising whatever you call it.
Every business wants to hire a marketing team for their companies nowadays. We can say Digital Marketing is essential as eating food for the growth of businesses.
However, it’s inevitable that internet users have increased over the past few years. This greatly influenced how individuals buy products and communicate with brands or businesses.
So, what is digital marketing? Digital marketing is similar to all the different types of marketing.
As it works best to connect with and influence your potential customers in digital space. The biggest difference between digital marketing and traditional marketing is that it connects and influences customers online with marketing strategy.
If you’re aspiring to become a successful professional in the digital marketing industry then kudos to your decision.
According to reports, India will reach a $1-trillion digital economy by 2025 and digital marketing plays a key role in this journey.
Also researchers say that the digital economy is growing at a rate of 9.2% in India. As per Payscale, the average salary of a digital marketing manager is 4-5 Lakhs annually in India.
Here are the top 10 powerful tips for aspiring digital marketers. With these resources one can boost their digital marketing skills and become a successful digital marketer.
1. Learn, learn and keep learning!
Your passion is the key to get success in almost everything. Likewise, find your passion and then improve yourself in what you like to be.
Digital marketing is one of the fastest growing and competitive industries nowadays.
This industry needs a lot of passion and a desire to become successful. If you’re sure about these traits then you can definitely become successful in this industry.
Best online digital marketing courses to start with:
- Google digital marketing courses
- Semrush academy courses
- Hubspot online marketing courses
- Udemy digital marketing courses
- Coursera digital marketing courses
2. Stay Up-to-date
If you want to stay updated about the digital marketing industry, first you have to follow top digital marketing sites and influencers in social media.
The major social media platforms of this industry are Google, Facebook, and Twitter that update their platforms and algorithms regularly.
You can’t find any trouble by staying updated with the latest trends in digital marketing.
You can follow these sites to stay up-to-date:
- SEO: Neil Patel, Search Engine Land, and Search Engine Journal
- Content: MOZ, and Hubspot
- PPC: Search Engine Land and HubBub PPC Hero
- Social marketing: Social media examiner, and Social media today
3. Start a Blog
Most of the digital marketers have their own blogging sites or they have started their career options as a blogger.
This is because blogging is an ideal way to showcase your skills and expertise in writing a particular topic.
If you can write good content for your audience they surely you’ll stay serious about whatever you do.
Also, this works best to showcase your skills as a portfolio to the employers.
At DMC, we not only provide digital marketing training for our students, we also help to build a portfolio.
Best blogging sites and platforms for students in 2021
4. Expand Your Network
Build your network with people who are more passionate to learn and talented in digital marketing than you.
Staying in touch with people of the same industry in social media and interacting with them can help.
You can attend digital marketing conferences and meetings to nurture your relationships with other digital marketers and improve your entry level career path.
Those people will be your ongoing support network and may help or guide you to resolve problems.
They also provide opportunities for growth that you can’t find anywhere else. Just stay connected with the right people to expand your professional circle.
Top digital marketing experts:
- Mark Schaefer
- Marsha collier
- Rand fishkin
- Ryan Deiss
- Neil Patel
- Ann Handley
5. Personal Branding
Learn to build your personal branding from today. Whereas building a personal brand is more like building your own house.
You must clearly understand your USP, invest time and money in personal branding.
To showcase your potential to your employer that you can increase their company’s visibility. First you have to prove your own personal brand to employers.
A strong online presence can be a deciding factor between two candidates who applied for the same position in a company.
Therefore, personal personal branding is essential for digital marketers to succeed in this field.
How to build personal branding yourself?
- Start creating videos on Youtube
- Share your own podcast
- Post your own blogs
6. Understand the Metrics
If you want to become a successful digital marketer then learn the metrics of social media and Google analytics.
If you’re not able to learn the metrics then it’s really hard to put forward your profile. So, it is essential to understand the importance of these metrics.
There are so many online tools to learn the basics, but to learn professionally you need expert mentors.
Our experienced digital marketing professionals can help you to master these skills and train you more job ready.
Digital marketing tools every marketer must know:
- Google Analytics
- Sprout social
7. Get Basic Skill Set
A digital marketing professional must have the basic knowledge of HTML and WordPress websites.
You don’t have to master the skills to become a digital marketer but you have to know basic things.
By doing it, you can be an admin panel of a blog or website and do minor updates by yourself.
This will save a lot of time and put forward your applications to employers.
Basic knowledge in HTML and graphic design is more than enough to stand out in a crowd.
This will boost your resume among the less technically expertise digital marketing candidates.
Essential skills of digital marketers:
- Search engine optimization (SEO)
- Pay per click (PPC)
- Email marketing
- Conversion Rate Optimization
8. Work on Personal Projects
Learn to find some personal project that suits your field. Every digital marketer must work on personal projects to test out their skills and knowledge.
You can try to get projects on Social Media marketing, Content Marketing, Google Ads, SEO, marketing management, etc. and track every success or failure of the project.
Always try to test out your own ideas and improve them by yourself. It’s best to gain knowledge from your mistakes and don’t just rely on digital marketing leaders’ opinions.
Take their opinions and verify yourself. Everything may work differently based on individuals in the digital marketing industry.
Some of the websites that works best for freelancer projects as follows:
- People Per Hour
9. Create LinkedIn Profile
As we all know that LinkedIn is a professional community, where you find a lot of experienced people.
This helps to keep yourself up to date with latest trends in digital marketing. All you have to do is, just message anyone and start your conversation with them.
Remember, no one is going to consider you seriously without a professional LinkedIn profile. Your profile will help to showcase your ability and skills to employers.
Digital marketing LinkedIn profiles to learn from:
- Aleyda Solis
- Larry Kim
- Heidi Cohen
- Scott stratten
- Avinash Kaushik
10. Get certified
Getting certified is one of the best ways to land in your dream digital marketing job. This will surely help you to stand out in a crowd and show off your skill set.
This allows you to learn all the relevant skills and put forward your profile among other candidates in digital marketing interviews.
The biggest advantage in the digital marketing industry is that anyone with interest and passion can kick start their career.
With right skills and certifications, you can surely establish your digital marketing career.
Also, certifications are considered as a proof of your skills by recruiters.
So, gain your certifications to become a successful digital marketer. Get your Digital Marketing Certificate from the best digital marketing institute in Chennai with us.
The main reason that most students choose digital marketing is that anyone can shift or kick start their career easily.
You don’t need prior qualifications to learn digital marketing and anyone with interest can develop knowledge in a short time.
As the digital marketing industry matures, recruiters will become more savvy about hiring candidates.
Therefore, it’s essential to improve your skills and gain certifications to ace digital marketing interviews. Learn digital marketing courses at DMC and become a successful marketer today.