If you are planning to start a career in Digital Marketing, the first question to ask yourself is: why? You may have some good reason but in this post we will explore some good reasons as to why Digital marketing is a great career option.
1. Digital Marketing Skills are in High Demand
Marketing is definitely the most important function of any business. Although some may disagree with me, I believe that most of the marketers as well as entrepreneurs will agree with me.
Product development is definitely important but without understanding the customer needs and without communicating the benefits of the product, no product can be sold. No product team can survive without proper marketing of the products.
If you spend on Finance, HR and other operational department there is no direct or immediate ROI. Marketing and sales are the only functions in business that gives immediate and direct ROI. The market is the one who turns the wheel. And this is an exciting place to be in.
2. Your Marketing Experience Will Help You Start Up
Anyone can develop a business or a product if they have money to invest. People raise capital from their savings, inheritance and through investors. But if you don’t know marketing then it is impossible to build and scale a business and you cannot hire a person and ask him to market.
Most of the CEO’s I know have a marketer in them. People with good marketing skills end up building great companies than people with no or less marketing skills. Gaining experience is digital marketing will land you a good job but it will help you even better when you start up your own business.
If you dream of being an entrepreneur after being an employee for sometime then Digital Marketing is one of the best profession to be in.
3. Digital Marketing is Challenging & Unpredictable
Digital marketing is not for everyone because some people cannot handle the ups and downs that come with marketing. When you start a campaign it is not a perfect one from the beginning. It is just an experiment. It could either fail or succeed! If you find out what works then you can really scale it up but one cannot find this without proper experiment.
The work of a digital marketer is either predictable and you cannot expect it to finish it at a certain time because one month can just pass up without any result. You have to wait for that one campaign that succeeds. And you need to experiment till you get that one campaign which you can scale it up.
A developer can promise that he can finish an app in 3 weeks. A designer can say that he can finish a banner in a day. But a marketer can never say that he can bring x amount of traffic and Y amount of conversion in a specific time. If you can handle such an unexpected outcome then you are a great marketer, otherwise marketing is not for you.
I hope this article gave you some idea of the role of a digital marketer and if you think that if you have what it takes then go for it. All the best!