Last updated on January 16th, 2021 at 09:36 am
Voice search is growing rapidly in this technology world. Almost every home has a smart speaker, and statistics say 55% of homes will own one by 2020.
People talk with their phones and smart speakers nowadays more than before, which is because everyone is busy and has no time to time and search.
Google says that 20% of all searches are done by voice, and statistics also says that 50% of all online searches will be based on voice process in 2020.
How important voice search will be in 2020?
It is important for websites to optimize voice searches. If you want to learn how then it’s your day today.
In spite of COVID-19, more people have turned to voice search.
According to Gartner, 32% of consumers are interested in hands-free technology that would limit touching or contamination.
30 Seconds summary
- Voice search is one of the fastest-growing types of searches.
- 55% of users do voice search to ask questions on a smartphone.
- 39.4% of internet users operate a voice assistant at least once a month.
- Voice chat is also becoming increasingly reliable as technology improves.
- Beyond mobile phones, connected devices, and smart speakers, over 49% of Google Home and Amazon Echo users find them a necessity.
How to optimize your voice search?
Voice search is evolving from voice recognition to voice understanding, Google is getting near to transform voice search into “an ultimate mobile assistant that helps you with your daily life so that you can focus on the things that matter.”
If voice search optimization is not a part of your SEO strategy, let’s fix that.
In this article, we’ll look at:
- How voice search has evolved.
- Six strategies to take you into 2021, and beyond.
The Evolution of Voice Search
“Search Is Getting Smarter Than Ever Before”
People type just the way they speak – especially for search-related queries.
When you are typing, you just type like “weather Chennai” into your search bar and get options to choose search results.
When you voice search, you’re more likely to ask the complete question, “What’s the weather in Chennai?”
This pattern holds very true with voice search queries as well.
6 Strategies for Voice Search Optimization Success
Voice search optimization is similar to SEO.
Let’s look in detail about it.
1. Understand Your Type of Customer & Device Behavior
Voice search algorithms use data, location, and several data points to understand search context, marketers have to look in deep to understand the consumer and their behavior.
Real-time data and research on consumer insights will help you to understand how different people are actually doing voice search and from what type of voice-enabled device.
2. Focus on Conversational Keywords
It’s just a myth that short tail keywords will ever disappear entirely, they do become less relevant in comparison with the natural phrases used in voice searches.
Marketers need to focus on conversational long-tail keywords for better results.
You can make a list of what questions you need to answer in detail.
3. Create Compelling Persona-Based Content
Brevity, context, and relevance are essential in voice search optimization.
The most important SEO strategy you have to give special attention to is:
- Creating detailed answers to common questions.
- Answering simple questions clearly and concisely.
- Create rich, compelling content that answers your users’ questions and solves their pain points.
A good strategy that’s followed by many websites already in the market is:
- Create content or a webpage with a headline that asks questions.
- After the headline, provide a concise answer to the question.
- Use the rest of the page to provide further elaborative detail on the topic.
This strategy is rich, robust and the webpage appeals to Google’s rank algorithm.
When the top of the page is optimized for voice search it will become a featured snippet.
4. Provide Context with Schema Markup
Use schema to mark up your content and tell search engines about your site.
This HTML add-on will help search engines to understand the context of your content, this will rank your site better in typical searches, and more relevant in specific voice search queries.
Google can understand a language by utilizing schemas, and they can add more information to your website, so you can answer your questions promptly.
Milestone Marketing research says, on 9,400 schema deployments, they could find significant gains of 20-30% with an average of:
- 40 schema types.
- 130 attributes and properties.
5. Build Pages That Answer FAQs
When voice searchers ask a question in a traditional way. They begin with “Who,” “What,” “Where,” “When,” “Why,” and “How.”
They will look for the answers fulfilling an immediate need.
If your aim is to answer these queries, make a FAQ page and begin each question with these adverbs.
Then make answers in a conversational way to voice search questions.
To perform better, make sure your website includes schemas.
Ensure navigation and informational structure are easy and the page loading speed is fast.
6. Think Mobile & Think Local
We have a shift to the mobile world now, where devices and people are mobile.
The mobile and local go hand in hand where voice search is concerned majorly.
Mobile devices help users to perform better with local queries.
Voice search enables users to ask hyper-local questions.
It is important to make sure with directions to brick-and-mortar locations and XML sitemaps readable to visitors and search engines on your website.
You can provide different experiences for desktop and mobile users.
For example: optimize for “near me” type searches on mobile.
Ensure your mobile strategy focuses on improving the page speed and load times.
Voice Search Optimization is Moving Forward
There are people who grew up in no technology world that couldn’t talk back.
This restricts people from talking to phones in the absence of human beings on the other side.
Younger generations don’t have this type of hesitation, and they are “tech-savvy” who are using voice search mostly.
Voice search is clearly rising and if we are ignoring this trend in the SEO industry then we have to update our strategy.
Voice search is clearly the winner in this smart world. Change is permanent, updating to new things is a lifesaver.
Are you still thinking about it? We save your time, Make your voice search now.
Voice search will keep evolving and people are fascinated to use voice assistants more than ever.
More than half of all homes are expected to own one by 2020, and 34% of people who do not own one say they are interested in getting one.
We hope that this article helps you with your voice search optimization and makes it possible for you to stay on top of it throughout 2020.
The digital marketing course in Chennai provided by DMC offers courses including Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Optimization (SMO), Email Marketing, Affiliate Marketing, and etc.
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