What is the Digital Marketing Career Scope for Commerce Graduates

What is the Digital Marketing Career Scope for Commerce Graduates?

Digital Marketing, Email Marketing, SEO, Social Media DMC Team 0 Comments

Last updated on June 17th, 2019 at 06:15 am

So you have finished your BCom or MCom or BA Commerce. That’s great folks! What next? You must be enquiring and searching for career options. If you type “jobs after bcom in india” in Google search engine, you will find many jobs listed. One viable career choice is digital marketing. This article will suggest varied digital marketing career scope for your bright future.

But let us begin by answering a logical question.

Why Should I Opt for a Career in Digital Marketing?

Or in other words, you would ask what has Digital Marketing to offer for me? Let us list down the plus factors of taking up a career in Digital Marketing,


You align with a fast-growing industry

The internet usage of citizens across the world is increasing every day. With this factor in mind, businesses opt for digitalization. Therefore, correspondingly digital marketing has become a dire necessity.

Furthermore, companies of any size are on the constant search for creative minds who can present their brand in different ways to attract their potential and existing customers who spend a max of their time on the internet.

You Have a Rewarding Job Prospects

To honestly confess, the demand for digital marketing professionals is exceeding its supply. Significantly, the multi-job opportunities in the field of digital marketing give more scope for promotion and growth.

Furthermore, according to a combined study by CII & KPMG, 20 lakh digital marketing jobs will be created by 2020. Interestingly, jobs related to social media marketing will surge in the near future.

Significantly, the digital media spend in India will cross INR 19,000 crores by 2020.

If you gain appropriate digital marketing skills through a valid digital marketing training you can sweep across successfully in the digital marketing industry.

You Have Umpteen Opportunities to Use your Creative Skills

Unlike traditional marketing, you can simply employ the trial and error method to showcase your brand in digital marketing. Furthermore, to help you do this there are a lot of tools with which you can experiment with ways to make your brand shine.

Digital Marketing Professionals can Earn a Salary of 15,000 – 40,000 INR

Due to the increased gap between demand and supply of Digital Marketing professionals, as a digital marketer, you will command a much higher average salary compared to other industries.

Furthermore, if you are a graduate with no experience you can draw a starting salary of 15 – 20K per month and 2.3 – 5 lakhs per month as a Digital Marketing agency.


Job Roles in Digital Marketing

The below job roles in digital marketing are in high demand. You can reach for these jobs after learning or updating your digital marketing skills by getting trained in a reputed digital marketing training institute.

Digital Marketing Executive

As a Digital Marketing Executive, you will practically apply all the Digital Marketing tools and methods like,

  • SEO
  • Link Building
  • Social Media
  • Google Ads
  • Email Marketing
  • Web Analysis
  • Content Marketing

Furthermore, you will apply all the above strategies to promote and sell your company’s brand or service. Moreover, this job role offers a good digital marketing career scope.

Your average pay as a Digital Marketing Executive in India will be INR 305,401 per year.


Digital Marketing Manager

As a digital marketing manager, you will have an all-round role of looking after digital marketing, devising strategies, generating traffic, supervising and other similar roles. This job role offers an extremely good digital marketing career scope.

If you are already a Digital Marketing executive you can fast forward your career and become a Digital Marketing Manager by taking up a short term digital marketing course.

You need a minimum of 7-10 years of experience to reach this designation.

Your average pay as a Digital Marketing Manager in India is INR 481,652 per year.


SEO Analyst/Expert – Offers a good digital marketing career scope

SEO, in general, offers a wide scope of digital marketing practice. As an SEO Analyst/Expert, you will be responsible for acquiring traffic to websites by improving the Google search rankings of your website. This job role offers a good digital marketing career scope.

Furthermore, you make sure that webpages are optimized according to search engines, are mobile friendly and free from crawling issues. You can also work as a freelancer and take up online assignments. You can take up a career in SEO by learning the SEO marketing skills from a professional digital marketing institute.

Your average salary ranges from INR 2.5 lakhs to 6 lakhs.


Social Media Executive or Social Media Manager

In the social media job role you will be handling social media platforms such as Facebook, Twitter, LinkedIn, Instagram, etc. Moreover, you will closely follow social media trends and coordinate with the content and graphics team. This is a promising job role offering a good digital marketing career scope.

You should get proper training in social media marketing and have a creative mind. Your average salary would range from INR 3.5 lakhs to 7 lakhs per annum.


Search Engine Marketing or PPC Expert – offers an exciting digital marketing career scope

You will responsible as a PPC expert for the ads running on the internet. This job role is very important as it helps to create lots of leads for your business. The roles of a PPC Expert will be,

  • To do keyword research for ad copies
  • Managing ad groups
  • Optimizing landing pages
  • Generate Analytics & Reports and
  • Coordinate with the creative team for ad copies and graphics

You can gain an upper hand in PPC by getting trained specially in PPC skills. Furthermore, SEM gives a good digital marketing career scope for those with an analytical mind.


Email Marketing Executive – offers a customer-friendly digital marketing career scope

As an Email Marketing Executive, you will probe for ways to make email campaigns more reachable to users. Furthermore, you will also learn to use a lot of tools to periodically send messages about your brand or service to your customers. Email marketing is a useful marketing management strategy.

You can learn email marketing skills to successfully pass on your brand’s message to your customers. This job role offers a good digital marketing career scope. Your average salary as an email marketing executive will be INR 263,746 per year.


Content Writer/Content Marketer – offering a cherishing digital marketing career scope

As a content writer, you will play a significant role in writing and promoting your brand. In digital marketing, a content writer would write articles, blogs and create other contents “to sell”. This job role offers a good digital marketing career scope.

If you aspire to become a content writer/content marketer you should understandably have a good command over English language or any other language in which you are supposed to write contents. Moreover, you can also take up a course in Content Marketing. Your average pay as a Content Writer/Content Marketer will be INR 3 to 5 lakhs per annum.


Web Analytics

In web analytics, you search and collect website data. Furthermore, by learning web analytics, you can attract more visitors and customers for excellent services. This role offers a good digital marketing career scope.

In web analytics, you will be dealing with traffic analysis, business and market research, and web traffic improvement. You can jump into this interesting domain if you are especially a fresher.


Bonus: The Heart of Digital Marketing – Inbound Marketing

The approach of doing inbound is more human and helpful. It attracts customer and prospects towards your business and it provides value and trust to your brand. Digital marketing agencies are searching for best inbound marketers who can draw the buyers by using the attract, engage and delight methods.



If you want to know more about digital marketing you can click on this link. It is undoubtedly going to be a full-fledged norm of doing business in the near future. Digital Marketing in India is rapidly growing with every company, big or small, incorporating Digital Marketing strategies.

Significantly, Digital Marketing job roles help you to grow fast in your career and also earn big money. Enroll in any of the digital marketing courses to zoom along your career pathway.


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