Last updated on August 18th, 2021 at 10:36 am
Digital marketing is gaining momentum in India. Until 2010 many companies in India didn’t opt for digital marketing and its scope for doing business was minimal. Companies were not willing to change their traditional methods of doing business. In this article, we will discuss why digital marketing is important and scope of digital marketing in India.
The McKinsey Global Institute (MGI) report says that the digital marketing industry has more potential to unlock 60-65 million new jobs by 2025.
The influence of market strengths brought about a wind of change in marketing strategies, one of which was digital marketing. Digital marketing proved to be far more efficient than the traditional methods of marketing. You can lose customers to your competitors if you don’t engage in digital marketing and have a strong online presence. In the present era of the market world, digital marketing is no more an option.
Why is digital marketing a big deal?
We are almost moving to a digitized world. In India and globally, most of the companies press forward to have an online presence. This, in a way, will also create more job opportunities in the field of digital marketing by 2021.
Digital marketing is an evolving field. Your digital marketing skills have been enhanced along with the developments in technology. This will ensure career growth in the field of digital marketing. Within a minimal budget, you can attain the deserved sales and revenue target through digital marketing. The advantage of digital marketing is that you can start your business with zero or a small amount. With no waste of money, you can have a high return on investment (ROI).
A report from the Silicon Republic claims that there is 10 times faster increase in the digital economy when compared to the traditional economy. Firms engaging in online trade are twice as likely to increase the scope of digital marketing job opportunities.
Digital marketing offers different career opportunities. If you are interested in writing then you can opt for content marketing. You can choose web analytics if you have analytical skills. The scope goes on and on.
The Scope of Digital Marketing in India
India is one of the biggest countries in the world. It is also one of the fastest growing economies. The digital scope is very vast in India, be it in products, designing, information, content or marketing. India being top in digital trends, the avenues for digital marketing in India is enormous.
According to statista, 59% of the world population is using the Internet (4.66 Billion Users). In this, 4.28 are mobile users and 4.14 are social media users. Whereas the total number of internet users in 1995 was less than 1% of the global population. This shows the tremendous growth of digital marketing within the last 20 years.
In the years to follow almost 90% of business houses will depend on digital marketing in India. When it comes to eCommerce business, India has the largest online shopping deals only next to UK and USA in the world. The demand for digital marketing professionals will constantly be on the rise.
According to a recent survey, a colossal growth of digital marketing will hit upto INR 539 billion at the end of 2024. Some latest trends suggest that Digital Channels are expected to rise at a CAGR of 22.47% to reach INR 23,673 crores by 2022.
Career Opportunities in Digital Marketing
The world of marketing and advertising is highly being influenced by digital marketing due to its positive factors such as cost-effectiveness, flexibility, convenience, and effectiveness. Startups are increasingly opting to go digital in order to market their brands, products, and services.
In the job portal, Naukri.com, there are around 21,873 vacancies in the genre of digital marketing. There is no doubt that the number of job availability will only increase in India. So it’s cheerful to select the most rewarding career in digital marketing.
Listed below are the different roles in digital marketing that end up as a career option.
- Digital Marketing Manager
- Content Marketing Manager
- Content Writers
- Inbound Marketing Manager
- Social Media Marketing Expert
- Search Engine Marketer
- SEO Executive
- Conversion Rate Optimizer
- Web Analytics Executive
- Email Marketer
Let us examine each of the above roles individually.
Digital Marketing Manager
A Digital Marketing Manager manages the digital marketing team and reports to the Vice-President of the company. You have to combine various segments of digital marketing and make them effective. Apart from having a digital marketing training certification, you should have five or more years of experience. The pay scale of digital marketing experts ranges from 15 lakhs to 20 lakhs per annum.
Content Marketing Manager
Content Marketing Managers have to handle blogs, drip marketing campaigns, lead generation, social media, email communications and video marketing. You will have to report to the digital marketing managers or to the head of a marketing team.
Inbound Marketing Manager
Inbound marketing process attracts customers to products and services through content marketing, SEO, social media, etc.. It is the most effective marketing technique to do business online. An inbound marketer crafts strategies to attract clients.
Social Media Marketing Expert
The role of a Social Media Marketing Manager is to maintain social media marketing campaigns and other activities such as reaching the company’s target clients by developing relevant contents. They have to create and manage all published contents (images, video and written).
Also Read: How to Start a Career in Media Marketing
Search Engine Marketer
Search engine marketing plays a vital role in digital marketing. It basically employs pay-per-click (PPC) also called as cost-per-click (CPC) which is the process of auctioning and ranking system in order to prioritize the order in which ads should appear. Search engine marketing is a common term to indicate marketing through search engines. Due to Google’s popularity, search engine marketing always tends to refer to marketing through Google AdWords.
Search Engine Optimization (SEO) increases the number of visitors to a website by getting a high-ranking on the search engine result pages (SERP). As an SEO executive, your role will be to do keyword research, to enhance user experience optimization, using Google webmaster tool and Google Analytics, getting pages indexed, manage duplicate content and so on.
Conversion Rate Optimizer
Conversion Rate Optimization (CRO) is the process to increase the percentage of visitors to your website and transform them into potential clients. CMO enables an increase in the conversion ratio during any stage of the marketing channel. A conversion rate optimizer employs different kinds of tools to achieve higher conversions.
Web Analytics Executive
Web analytics is used to analyze the performance of websites. It includes traffic analysis, business and market research and web traffic improvement. A web analytics executive uses certain online tools and Google Analytics to analyze how traffic moves in a certain way.
As an email marketing manager, you use email communication tools to market your company’s products and also to increase the brand awareness. You will be a specialist in email communications. You have to develop marketing strategies and distribution techniques in order to execute campaigns that involve engaging the customers successfully and eventually driving profit.
Salary Package for a Digital Marketing Manager in India
According to a survey by PayScale.com, the average pay for a Digital Marketing Manager is INR 4,12,492 per year. Your experience strongly matters on the salary scale for this role. Web Marketing, Strategic Marketing, Web Design, Online Marketing, and Social Media Optimization. These are some of the roles that tend to fetch more digital marketing salary for experienced professionals.
Future of Digital Marketing in India
A survey by Livemint predicts that the number of net users would increase to more than 600 million and more in the ensuing years. This gives ample marketing opportunity to work in digital channels.
Indian government’s policy of Digital India will no doubt buttress the digital marketing strategies.
More number of startups will also envisage plans of increasing the prevalence of digital marketing and related job opportunities in India.
Digital marketing is very economical and a great way towards conversion-oriented marketing. Digital marketing tools like Google Analytics, Google Website Optimizer, Kissmetrics, etc. enhances the scope of digital marketing.
How to start a career in Digital Marketing in India
If you’re planning to start a career in digital marketing, you can do that very easily. You have to follow the below mentioned steps to kickstart a rewarding career in digital marketing.
Enroll in a digital marketing course
As digital marketing strategies include the ability to calculate the aftermath of campaigns. You need to have strong knowledge in digital marketing to help you receive the best positions in this arena. You can join our Digital marketing institute in Chennai to start learning. Our trainers follow a more practical approach to train every student.
Get Experience by Internships
There is no substitute for practical training, so learn digital marketing with real time projects. It is beneficial for students who want to learn digital marketing more practically.
At Dmc, we also provide internship opportunities for our digital marketing students. Take advantage of this opportunity and strengthen your career.
Build your portfolio
In a portfolio, an employee can showcase all records of work done in digital marketing. As you know, the first impression is the best impression.
Build a strong portfolio that showcases your digital marketing skills like, ranking, engagement rate, as everything counts.
Create a solid online presence
One needs to create a personal brand as a marketer in the digital marketing field. Creating a stunning resume will enhance you to crack all complex digital marketing Interview questions.
Your resume is the most vital part of landing in your dream digital marketing post. So, earn relevant experiences in the respective field with our digital marketing institute in Chennai.
Landing for the best job
By following all the things above-set, you can surely get a well paid digital marketing job. If you have any queries, talk to our subject experts, get trained and ace the industry’s on demand career.
Learn Digital Marketing from DMC
DMC is one of the best digital marketing training institutes in Chennai. Upon completion of digital marketing courses from DMC, you will not only have learned digital marketing and techniques but also will have the scope of getting career opportunities in digital marketing. The faculty comprises of qualified IT experts with potential experience in the digital marketing industry. They usually have seven or more years of working experience in digital marketing. We provide both online and classroom training for the candidates. You can join our institute to get quality training. Hopefully, our digital marketing classes will help you to improve your career growth.