Email Marketing is an essential part of any business, especially for marketers. As social media evolved in popularity, many marketers began to question the future value of email marketing. Those ideas, yet, quickly declined as marketers noticed the return on investment (ROI) of email remain to be the greatest amongst all marketing channels. In this article, we are going to explain about email marketing, why should you learn email marketing, benefits, and advantages of email marketing.
What is Email Marketing & Benefits of Using It?
Email Marketing is a kind of direct marketing that includes businesses and companies sending promotional messages through email to a group of prospects & consumers. It is widely utilized as an efficient and cost-effective strategy for new consumer acquisition, building brand awareness, and improving product sales, and nurturing trust & loyalty with an organization’s consumer base.
Although, the role of email for digital marketers is proceeding to grow stronger, notwithstanding the increasing popularity of social networks & text messages. Moreover, this is exhibited in global benchmarking research shown in the report, (Email Marketing & Marketing Automation Excellence 2017):
- Related to other digital marketing channels, email is the most popular & top rated by all marketers, with 53.6% of respondents rating it as a great or excellent method. SMM (Social media marketing) and SEO (search engine optimization) are rated second and third by marketers, sequentially, with best or great ratings of 50.9% and 45%.
- Besides, 58% of the organizations surveyed stated that they are intending to improve their email marketing budget, whereas only 7.5% are preparing to reduce their budgets.
Why is Email Marketing Important?
Email Marketing is essential for so many reasons. For instance, it is crucial because it is highly adaptable. Therefore, you can make the emails that you send to develop & promote your business so that they accommodate any requirement that you may have. Besides, you can target various social groups & adapt the content respectively. As the business world is continually changing, you have to be prepared to respond instantly to any changes that the marketing experts started.
Besides, another reason why this type of marketing is necessary for any business and should not be neglected and forgotten is that it is quite inexpensive. You can include it into any kind of marketing plan that your business may have, without having any extra charges. Hence, building profit, without spending any money, is something that every serious business will surely take into consideration.
Career Scope of Email Marketing:
However, the present market scenario of Email Marketing jobs & salary is providing importance to the employment of more human resource that serves for the marketing department. Besides, it strives to provide the outbound communication for the organization and generate leads. Although there is scope for automated Emails, a manual personnel is needed for every company to make customized Emails according to the occasion & customers.
In many job portals like Naukri, Indeed, there are a lot of jobs available today. This is evident quite to confirm the fact that Email Marketing is presently growing. Besides, the statistics from Indeed.com and Naukri.com exhibit an availability of more than 8000 and 50,000 job opportunities, sequentially. Therefore, this makes the profile to be one of the highly demanded job profile.
Now, let us check the average email marketing jobs salary. According to payscale.com report, a digital marketer with email marketing skills gains an average salary of Rs 468,762 per annum. Additionally, a great experience in this field strongly influences pay for this job.
The Way of Learning Email Marketing
One of the best things about self-learning is that you will have an opportunity to find and learn email marketing from different sources. In the end, you will have a comprehensive aspect of email marketing. Hence, it will take your time to study stuff out, and you might be engaged and get to learn more.
Here we listed below the useful resources to learn email marketing
- Content Marketing Institute
Whether you are not well in self-learning or want to learn email marketing from the expert who has a great experience in the industry, you can request any digital marketing institute to attend email marketing course with one-on-one coaching.