SEARCH ENGINE MARKETING COURSE IN CHENNAI

Learn Search Engine Marketing Course from Google Adwords and Bing Ads Center Certified Experts. The SEM Course will provide you the capabilities in mastering the advertising concepts with effective campaign management. Our hands-on practical training will teach you the best practices on how to get maximum results at the lowest ad spent.

Online & Classroom Training | 100% Job Assistance | Expert Trainers

Search Engine Marketing Training

Search Engine Marketing (SEM) is a simple process of gaining visibility and website traffic from the search engines via paid efforts. It is the way of buying traffic and visitors through paid search listings. It is now shortly termed as “Search Marketing”.

With the invention of SEM, now businesses can improve their search ranking and traffic through organic as well as effective paid campaigns such as AdWords which is a model of Pay-Per-Click (PPC). As there is a large competition in the internet marketing world, nowadays almost all companies are enrolling it to stand ahead of their competitors. Traffic builders are always on demand, and lots of job opportunities are available for the online advertisers and search engine marketing specialists.

At Digital Marketing Courses, we provide high-class PPC training in Chennai and AdWords training in Chennai with a systematic approach towards improving the search visibility of the websites with cutting-edge techniques. It will be 100% classroom training with web-based technologies to accomplish job placement opportunities.

Being a reputed AdWords and PPC training institute in Kodambakkam, Chennai, our search engine marketing course will provide you the knowledge of increasing the search visibility of your website or others on the popular search engines through effective search engine marketing and pay per click advertising campaigns which bring more traffic and customers increasing the return on investment.

Our PPC training course has been entirely designed for everyone from beginners to experts separately. We assure you that you will achieve the paid marketing objectives. It covers all the PPC aspects in detail including the campaign set up, PPC advertisement, conversion tracking, bidding, landing pages, reporting and advanced PPC campaigns. Undergo the best PPC training in Chennai with DMC and be the best in the web world by marketing your products or services effectively.

Why should you take this Google adwords course?

If you’re involved in any kind of advertising campaigns, whether doing it for an employer or to drive sales to the business you own, then you need a real depth of knowledge to do it yourself.

Our Google PPC (Adwords) Training in Chennai is designed for those looking to spend money on advertising but has a little-to-no technical knowledge to roll out ads. Which means you will gain expertise in comparable statistics like click-through rates, conversion rates, quality score, ad rank, etc., helping you become a performance-based marketer!

Why do you choose us?

It needs profound insights and abilities to carry out a profitable PPC campaign on the web. Digital market expertise at DMC use a group of advanced techniques and include all the aspects of PPC advertising to assist you the project based learning experience. To avoid a high expense, you should know how to form the right keywords and design a paying out campaign.

Our institution is famed for the best PPC training in Chennai. We provide SEM courses such as Adwords and Bing ads, etc. at a payable cost. The active practice of advertising will be on text and banner ads. We will guide you to select, and tender on keywords and handle the campaign efficiently. Our trainers will train you to analyze the traffic and tracking the results of the campaign.

Here’s what you will learn

We have designed this course completely for making everyone understand easily about the in-depth facets of PPC advertising. After this course, you will be

  Mastering the tools and techniques of paid advertising

  Implementing the paid marketing campaigns successfully

  Increasing the brand awareness

  Enhancing the conversion rates

“Preserve your Time and Increase your ROI with SEM.”

PPC TRAINING HIGHLIGHTS

Here we have some valuable reasons why you want to learn PPC course with us. These points will show how we differ from other PPC training institute in Chennai.

sem live project training

Live Projects Training

Our students get to work on live projects and are provided with 100% practical SEM classes.

sem industry expert faculties

Expert Faculties

Learn pay per marketing course from experienced & dedicated faculty members to build your career.

sem classroom trainng

Classroom Training

Study pay per click management course at your comfortable pace – one to one or batch training.

sem batch training

Flexible Batches

Attend your SEM training classes with course mates for interactive real time learning experience.

sem job assistance

100% Job Assistance

We provide 100% placement support for all our students to get a bright career in SEM field.

sem online training

Online Training Classes

Instructor-led online training is available for outstation candidates on their preferred schedules.

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SEM COURSE SYLLABUS

Live Projects Training

Our students get to work on live projects and are provided with 100% practical SEM classes.

Expert Faculties

Learn pay per marketing course from experienced & dedicated faculty members to build your career.

Classroom Training

Study pay per click management course at your comfortable pace – one to one or batch training.

Flexible Batches

Attend your SEM training classes with course mates for interactive real time learning experience.

100% Job Assistance

We provide 100% placement support for all our students to get a bright career in SEM field.

Online Training Classes

Instructor-led online training is available for outstation candidates on their preferred schedules.

SEM COURSE SYLLABUS

Here is our SEO course syllabus that gives complete details about the course content that we take for SEO training. The syllabus is prepared by SEO industry experts based on the current market trends. The modules can be customized on request of the candidate’s requirement.

Module 1: Introduction

    Introduction to Google Ads

    Understanding the Google Network

    How Does Google Ads Work?

Module 2: Google Ads Keyword Research

    What is a Keyword?

    Different Types of Keywords

    What is Keyword Research

    Keyword Research Methodology

    How to Choose the Right Keywords to Target

Module 3: Creating a Google Ads Account

    What is a Campaign?

    Campaign Objectives

    Choosing Campaign Types

    Bidding

    Networks

    Location Targeting

    Languages

    Audience Segment

    Budget Delivery Method

    Bid Strategies: Manual vs Automated

Module 4: Keyword Match Types

    What are Keyword match types?

    How to use match types

    Broad Match

    Phrase Match

    Exact Match

    Negative Match

    Keyword Planner Tool

    Creating a Plan with Estimations

    Adding Keywords to Ad Groups

Module 5: Search Ad Campaign

    Types of Campaigns

    Defining the objective of the campaign

    Location Targeting

    Language Settings

    Google Partners

    Bidding Strategies

    How to choose the Budget

    Ad Scheduling

    Ad delivery and Ad Rotation

Module 6: Display Advertising

    What is Display Ads

    Objectives of Display Campaign

    Bidding Strategies

    Budget Settings

    Audience Targeting Methods

    Demographic Targeting

    Content-based Targeting

    Automated Targeting

    Types of Ad Formats

    Creating Custom Ads

Module 7: YouTube Video Ads

    What is Display Ads

    Types of YouTube Ads

    Skippable in-stream ads.

    Non-skippable in-stream ads.

    In-feed video ads.

    Bumper ads.

    Ad Sequence.

    YouTube Targeting options

    Bidding Types

    Reports & Analysis

Module 8: Quality Score & Ad Rank

    What is Quality Score?

    How Quality Score Affects Your Campaigns

    Quality Score Factors

    Understanding the Ads Auction

    What is Ad Rank?

    How Ad Rank Works

Module 9: Conversion Tracking

    What is a Conversion?

    What is Conversion Tracking?

    Types of Conversions

    Website Conversion

    App Conversion

    Call Conversion

    Steps to Setting Up Conversion Tracking

Module 10: Remarketing Campaign

    What is Remarketing

    How to build audience list

    Types of Remarketing Audience

    Website audience

    App Audience

    Customer List

    Custom Remarketing List

    Create a Remarketing Campaign

    Remarketing Ads

    Conversion Tracking

Module 11: Campaign Optimization

    How to segment your data

    Bid Adjustments

    Time of Day Reports

    Location Reports

PPC TRAINING CERTIFICATION

Learn PPC certification courses from industry experts and prepare yourself for Google Adwords certificate. Our SEM certification course is designed to provide an in-depth concept of all the facets of search engine advertising. After successful completion of the PPC classes, students will be certified as PPC Marketer.

google certification
google analytics certification
google tag manager certification
hubspot sem certification
google ads center certification
zuan certification

PPC JOB PLACEMENT

We offer 100% placement assistance for all our students who complete the PPC course. Our Google Adwords institute in Chennai is well known for providing latest tips and tricks in pay per click platforms to sharpen their skills.

PPC JOB PLACEMENT

We offer 100% placement assistance for all our students who complete the PPC course. Our Google Adwords institute in Chennai is well known for providing latest tips and tricks in pay per click platforms to sharpen their skills.

FAQ ON SEM COURSE

Do you have any inquiries? Here is a list of frequently asked questions about our SEM training Courses in Chennai. Apart from these questions if you have any other queries kindly contact our counselors.

Why should I learn google adwords?

The competition in online is increasing daily, and so tons of advertisers are occupying even a single space that is available on the web. This appreciates the value of PPC. It is believed that it is less important in digital marketing but making that as false, and job opportunities are still high.

What will I succeed after doing this SEM training in Chennai?

  Once the course gets fully completed, it is for sure that

  You will know how to set up PPC campaigns

  Conduct keyword research

  Optimize landing pages

  Serve best results for paid search results

  Monitor campaign results

Is this PPC training course right for me?

Students, entrepreneurs, business owners, Marketing peoples or anyone wishes to do market your products or services or want to learn the best ways of marketing online can join this course to serve as the best in the web world.

What do you need to be familiar with?

There are no formal pre-requisites. We will make you learn easily from scratch, but it will be better if you have some knowledge about computer and internet.

What are the various modes of SEM training do you offer?

We offer both online instructor-led training and classroom SEM training in Chennai. Apart from that we also provide corporate PPC training for companies.

How qualified are your faculties to teach SEM course?

How qualified are your faculties to teach SEM course? Our trainers have 7+ years of practical working experience in PPC field. The reputation and expertise of these industry experts are the proof for SEM course quality.

What will happen if I miss any Google adwords classes?

We understand it. We can arrange you to attend the missed class with other batches

Will I able to clear Google Adwords certification if I join in your SEM course?

Yes, our SEM course will enable you to get certified easily. We cover more modules to get the Google Adwords certificate.

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How to Reach us?

If you are from any of these areas – Adyar, Alandur, Anna Nagar, Ashok Nagar, Chetpet, Choolai, Chromepet, Egmore, Guindy, K. K. Nagar, Kodambakkam, Kolathur, Mambalam, Medavakkam, Mylapore, Nungambakkam, Pallavaram, Perambur, Perungalathur, Purasawalkam, Saidapet, T. Nagar, Triplicane, Vadapalani, Vandalur. Our Search engine marketing institute in Chennai – ‘Kodambakkam’ is only a few miles away. It is worth traveling a bit if you need the best Google Adwords training.

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