Search Engine Marketing Training

Search Engine Marketing (SEM) is a simple process of gaining visibility and website traffic from the search engines via paid efforts. It is the way of buying traffic and visitors through paid search listings. It is now shortly termed as "Search Marketing".

With the invention of SEM, now businesses can improve their search ranking and traffic through organic as well as effective paid campaigns such as AdWords which is a model of Pay-Per-Click (PPC). As there is a large competition in the internet marketing world, nowadays almost all companies are enrolling it to stand ahead of their competitors. Traffic builders are always on demand, and lots of job opportunities are available for the online advertisers and search engine marketing specialists.

At Digital Marketing Courses, we provide high-class PPC training in Chennai and AdWords training in Chennai with a systematic approach towards improving the search visibility of the websites with cutting-edge techniques. It will be 100% classroom training with web-based technologies to accomplish job placement opportunities.

Being a reputed AdWords and PPC training institute in Kodambakkam, Chennai, our search engine marketing course will provide you the knowledge of increasing the search visibility of your website or others on the popular search engines through effective search engine marketing and pay per click advertising campaigns which bring more traffic and customers increasing the return on investment.

Our PPC training course has been entirely designed for everyone from beginners to experts separately. We assure you that you will achieve the paid marketing objectives. It covers all the PPC aspects in detail including the campaign set up, PPC advertisement, conversion tracking, bidding, landing pages, reporting and advanced PPC campaigns. Undergo the best PPC training in Chennai with DMC and be the best in the web world by marketing your products or services effectively.

If you're involved in any kind of advertising campaigns, whether doing it for an employer or to drive sales to the business you own, then you need a real depth of knowledge to do it yourself.

Our Google PPC (Adwords) Training in Chennai is designed for those looking to spend money on advertising but has a little-to-no technical knowledge to roll out ads. Which means you will gain expertise in comparable statistics like click-through rates, conversion rates, quality score, ad rank, etc., helping you become a performance-based marketer!

It needs profound insights and abilities to carry out a profitable PPC campaign on the web. Digital market expertise at DMC use a group of advanced techniques and include all the aspects of PPC advertising to assist you the project based learning experience. To avoid a high expense, you should know how to form the right keywords and design a paying out campaign.

Our institution is famed for the best PPC training in Chennai. We provide SEM courses such as Adwords and Bing ads, etc. at a payable cost. The active practice of advertising will be on text and banner ads. We will guide you to select, and tender on keywords and handle the campaign efficiently. Our trainers will train you to analyze the traffic and tracking the results of the campaign.

We have designed this course completely for making everyone understand easily about the in-depth facets of PPC advertising. After this course, you will be

  • Mastering the tools and techniques of paid advertising
  • Implementing the paid marketing campaigns successfully
  • Increasing the brand awareness
  • Enhancing the conversion rates

"Preserve your Time and Increase your ROI with SEM."


Here we have some valuable reasons why you want to learn PPC course with us. These points will show how we differ from other PPC training institute in Chennai.

sem live project training

Live Projects Training

Our students get to work on live projects and are provided with 100% practical SEM classes.

sem industry expert faculties

Expert Faculties

Learn pay per marketing course from experienced & dedicated faculty members to build your career.

sem classroom trainng

Classroom Training

Study pay per click management course at your comfortable pace - one to one or batch training.

sem batch training

Flexible Batches

Attend your SEM training classes with course mates for interactive real time learning experience.

sem job assistance

100% Job Assistance

We provide 100% placement support for all our students to get a bright career in SEM field.

sem online training

Online Training Classes

Instructor-led online training is available for outstation candidates on their preferred schedules.

SEM Course Syllabus

We provide well-structured and industry-relevant PPC course syllabus. It covers everything you need about PPC with advanced strategies. This comprehensive course syllabus is prepared by professional trainers that meet the current industry trends and requirements.

  • Introduction to online advertising and adwords
  • Adwords account and compaign basics
  • PPC Campaign Set-up
  • Adwords Ad Formats
  • Click-Through-Rates-CTR's
  • Policies and Ad Quality issues
  • Impressions
  • Acquaintance to Conversion
  • Knowledge of Cost-Conversion
  • Search network Ads
  • Display Net work Ads
  • Search & display network Ads
  • Adwords Targeting and Placement
  • Adwords Bidding and Budgeting
  • Optimizing Performance
  • Display Advertising on the Google
  • Display network and Mobile Advertising
  • Performance Monitoring and Conversion Tracking
  • Introduction to Campaigns and Ad Groups
  • Importing Campaigns, Ad Groups and Keywords
  • Bidding and Traffic Estimation
  • Ads creation
  • Choosing right Keywords
  • Campaign Optimization
  • Bing Ads Reports
  • Conversion Tracking with Campaign Analytics
  • Bing Ads Intelligence Tool
  • Bing Ads Editor
  • Bing Ads Editor Account Management Tips
  • Bing Ads Editor Campaign Optimization
  • Bing Ads Budgeting
  • Bing Ads Billing


Learn PPC certification courses from industry experts and prepare yourself for Google Adwords certificate. Our SEM certification course is designed to provide an in-depth concept of all the facets of search engine advertising. After successful completion of the PPC classes, students will be certified as PPC Marketer.

  • google certification
  • google analytics certification
  • google tag manager certification
  • hubspot sem certification
  • google ads center certification
  • zuan certification


We offer 100% placement assistance for all our students who complete the PPC course. Our Google Adwords institute in Chennai is well known for providing latest tips and tricks in pay per click platforms to sharpen their skills.

FAQ On SEM Course

Do you have any inquiries? Here is a list of frequently asked questions about our SEM training Courses in Chennai. Apart from these questions if you have any other queries kindly contact our counselors.

The competition in online is increasing daily, and so tons of advertisers are occupying even a single space that is available on the web. This appreciates the value of PPC. It is believed that it is less important in digital marketing but making that as false, and job opportunities are still high.

Once the course gets fully completed, it is for sure that

  • You will know how to set up PPC campaigns
  • Conduct keyword research
  • Optimize landing pages
  • Serve best results for paid search results
  • Monitor campaign results

Students, entrepreneurs, business owners, Marketing peoples or anyone wishes to do market your products or services or want to learn the best ways of marketing online can join this course to serve as the best in the web world.

There are no formal pre-requisites. We will make you learn easily from scratch, but it will be better if you have some knowledge about computer and internet.

We offer both online instructor-led training and classroom SEM training in Chennai. Apart from that we also provide corporate PPC training for companies.

How qualified are your faculties to teach SEM course? Our trainers have 7+ years of practical working experience in PPC field. The reputation and expertise of these industry experts are the proof for SEM course quality.

We understand it. We can arrange you to attend the missed class with other batches

Yes, our SEM course will enable you to get certified easily. We cover more modules to get the Google Adwords certificate.

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If you are from any of these areas - Adyar, Alandur, Anna Nagar, Ashok Nagar, Chetpet, Choolai, Chromepet, Egmore, Guindy, K. K. Nagar, Kodambakkam, Kolathur, Mambalam, Medavakkam, Mylapore, Nungambakkam, Pallavaram, Perambur, Perungalathur, Purasawalkam, Saidapet, T. Nagar, Triplicane, Vadapalani, Vandalur. Our Search engine marketing institute in Chennai - ‘Kodambakkam’ is only a few miles away. It is worth traveling a bit if you need the best Google Adwords training.

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