DIGITAL MARKETING TRAINING IN CHENNAI
Rated as ★★★★★ 4.1 / 5 and best digital marketing institute in Chennai
Learn Digital Marketing to Promote in the Leading Advertising Platforms –
Digital Marketing Training
Digital Marketing is the constantly evolving field having its presence all around the world. It continues to grow rapidly, and the marketers are facing new challenges and opportunities to expose themselves in this digital age!
We, at DMC, offer digital marketing training in Chennai which provides a knowledge-sharing platform for fresher’s and marketing professionals that increases the valuable efforts towards the success of their business. We are a predominant digital marketing institute in Chennai. And we also provide placement facilities on successful completion of the training.
Our classroom-based digital marketing training in Chennai will provide practical exposure to gain the real-world understanding of digital technologies. You will learn the techniques to make a successful marketing campaign.
The digital marketing course in Chennai provided by DMC. And it will cover the courses including Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Optimization (SMO), Email Marketing, Affiliate Marketing, and etc. Our training will let you learn the effectiveness of the online marketing campaign by gaining the insights that are required to improve the conversion rates.
The future of marketing is undoubtedly going digital. It is the place where marketers meet their clients via the internet to boost their sales and revenue. There is always a high demand for marketing professionals for all kinds of businesses that intend to sell their product or service. In India, there is a great scope for digital marketing professionals.
Why should you take this course?
As stated by LinkedIn, you can be recruited globally by SEO or SEM Marketing which is one of the top 10 skills. Currently, there are only a few skilled professionals. Digital Marketing Course in Chennai helps you to be a part of its future. Once you get trained, you will have a better life in the following digital marketing fields.
Digital Marketing Manager
SEO Manager
SEM Specialist and Digital Sales Executive
Content Manager
Social Media brand manager
Email Marketing Specialist
Mobile Marketing expert
Web Analytics Executive
Through the Digital Marketing Classes, you can leverage expertise in the fields mentioned above. And then you can quickly move on to other areas of digital marketing. The top-level paying expertise connected with this job are Online Marketing, Strategic Marketing, Search Engine Marketing (SEM), Social Media Optimization, and Google Analytics.
Why do you choose us to learn Digital Marketing in Chennai?
Industry experts who work on live projects are providing the Digital Marketing training.
100% practical oriented training.
You will be working on real-time projects.
You will get unlimited job placement assistance in the top Digital Marketing companies in Chennai.
Flexible batches (Weekday & Weekend batches available).
We offer the best digital marketing course in Chennai with affordable fees. Our charges are very nominal and quite affordable.
You can avail our Online Digital Marketing Training to learn from anywhere.
And of all, you get comfort in learning with one of the best digital marketing institutes in Chennai!
What do you need to be familiar with?
To attend our digital marketing classes in Chennai, you should have the passion to work with marketing. Also, you should be a quick learner to understand the latest techniques.
DIGITAL MARKETING TRAINING SYLLABUS
Our digital marketing training modules are crafted with an up-to-date syllabus. It fits the current industry needs in learning the marketing strategies that drive potential traffic & leads by various channels including search, social, display, mobile, and email.
Part 1: Basics of Digital Marketing
The Outline Of Digital Marketing
Necessity of Digital Marketing
How Internet Marketing Works
Traditional Marketing Vs Digital Marketing
The Significance of Online Marketing in Real World
Increasing Visibility
Visitors’ Engagement
Delivering Targeted Traffic
Lead Generation
Lead Conversion
Performance Evaluation
Part 2: Trends and Keyword Research
Market Exploration
Keyword Research and Audit
SWOT Analysis of a Website
Information Keyword
Navigation Keyword
Transaction Keyword
LSI Keywords
Tools Used for Keyword Research
Localized Keyword Research
Competitor Website Analysis
Deciding Targeted Keywords to the Project
Part 3: Google Algorithms and Update
Panda Algorithm
Penguin Algorithm
Hummingbird Algorithm
Pirate Algorithm
Rankbrain Algorithm
Fred Algorithm
Bert Algorithm
Broadcore Algorithm Update
How to Restore Website from Google Penalties
Part 4: Content Marketing
Basic Principles Of Blogging
Initiate Your Own Blog
Build Blog Content
The Importance of SEOs
Content Curation & The Art of Content outlining
Creating a Compelling Personality for Your Content
Part 5: Content & Copywriting
A.I.D.A (Attention, Interest, Desire, Action)
How to Come Up With Blog Ideas
How to create Quality SEO & SMO Friendly Content
How to find the Target Audience and generate a Customer Persona
Learn the Art of Doing the Research Before You Actually Write Content
Understanding the Readability Principles: Use of Active Voice, Keep it Optimized and Simple, Be Direct with the Readers, Stick to a Single Thought
Create an Effective Marketing Plan to Convert
How to Write Copy for Landing Pages, Social Media Ads, Marketing Funnels, and More
How to Persuade Your Audience to Take Action Through Content
How to Write Email Copies Effectively
Part 6: Complete Guide on Website Planning & Creation
Introduction to Websites
Difference Between Website and Blogs
Importance of Websites
Prerequisite for a Website
Elements of Website
Website Layout Planning
Building a Wireframe for the Website
What is Domain, Sub-Domain, and Hosting
What are TLDs and Domain Extensions
Shared Hosting Vs Dedicated Hosting
Part 7: Building Website Using WordPress
Web Platform
Landing Pages
Keyword Mapping
Learn How to Navigate Through Tools Inside the WordPress Dashboard
How to Find the Right Theme and Plugins for Building a WordPress Website
Elementor Page Builder
How to Personalize Themes to Build Websites
How to Use Custom Post Types and Advanced Custom Fields in WordPress
Understand the Architecture of Website
Design Elements of Website
Spacing & Readability Concept
All About Domain and Hosting
Part 8: Search Engine Optimization (SEO)
SEO Fundamentals & Theory
How Does Search Engine Function
Search Engine Results Page (SERP)
Part 9: On-Page Optimization
Domain Selection
Hosting Selection
Meta Title Optimization
Meta Description Optimization
URL Optimization
Internal and External Linking
301 Redirection
404 Error Pages
Canonical Implementation
H1, H2, H3 Tags Optimization
Image Optimization
Optimize SEO Content
Review the Copyscape Content
Landing Page Optimization
No-Follow and Do-Follow
Indexing and Caching
Creating XML Sitemap
Creating Robot.Txt
HTML Validation Using W3C
Bounce Rate
CTR
Part 10: Technical SEO
URL Structure and Length
Analysis of Page Speed
Schema.org
301 Redirects
Robots.TXT
Internal Linking (High Priority to Low Priority)
Sitemaps.XML
Essential Schemas to Implement
AMP
Part 11: Off-Page Optimization
Link Building Tips & Techniques
Difference Between White Hat and Black Hat SEO
Alexa Rank, Domain, Authority, Backlinks
Do’s & Don’ts in Link Building
Directory Submission
Social Bookmarking Submission
Search Engine Submission
Article Submission
Press Release Submission
Forum Submission
PPT Submission
PDF Submission
Classified Submission
Blog Commenting
Guest Blogging
Outreach
Part 12: Website Audit
Extensive On-Page SEO Audit
Discover the Content Duplication
Google Penalty Check
Page Speed Audit
Console Errors and Warnings
Backlink Audit
Brand Monitoring
Social Media Tracking
Part 13: SEO Tools
SEMrush
Ahref
Ubersuggest
SEOquake
SEO Optimizer
Keywordtool.io
vidiQ
Canva
Snapa
Fotor
Placeit
Google Keyword Planner
Small SEO Tools
Readable.io
Moz
Part 14: Google My Business (or) Local Business and Listing (or) Google Map
Google Places Optimization
NAP (Name, Address, Place)
Citations
Artificial Intelligence Keywords (AI)
Business Listing
Insights
Local SEO
Part 15: Google Ads (or) Pay Per Click Marketing (SEM)
Introduction to Online Advertising and Ads
Ads Account and Campaign Basics
Ads Targeting and Placement
Ads Bidding and Budgeting
Ads Tools
Opportunities
Optimizing Performance
Ads Types
Search Network
Display Network
Shopping Ads
Video Ads
Universal App Ads
UTM Generation
Bidding Strategies
Remarketing
Performance Monitoring and Conversion Tracking
Reports
Part 16: Merchant Centre (or) Product Listing Advertisement (PLA)
Catalogue creation
PLA Ad
Product Keyword Research
Auction Insights
Structured Data Optimization
Part 17: Mobile Marketing
Fundamentals of Mobile Marketing
Importance of Mobile Marketing in the Current Scenario
Forms of Mobile Marketing
Geo-Targeting Campaigns for Mobile Users
Measuring and Managing Campaign
App & Web Mobile Advertising
Content Promotion
Mobile Targeting and Segmentation
SMS Marketing
Part 18: Google Analytics
Getting Started with Google Analytics
Navigating Google Analytics
Real-Time Analytics
Audience
Acquisition
Behavior
Conversion
Traffic Sources
Top Performing Pages
Visitors
Goals & E-Commerce
Part 19: Search Console (Beta)
URL Inspection
Performance
Desktop Coverage
Mobile Coverage
Discover
Page Experience
Core Web Vitals
Security Issues
Links
Rich Snippet Tools
Amp
Crawling Frequency
Part 20: Social Media Optimization (SMO)
Introduction to Social Media Networks
Types of Social Media Websites
Social Media Optimization Concepts
Hashtags and Mentions
Image Optimization and Networking
Micro Blogs for Businesses
Social Media Algorithm
Part 21: Facebook Optimization
Community Page Vs Profile Vs Group
Creating Facebook Page for Business
Increasing Followers and Perform Marketing
Connecting Apps with Pages
Facebook Analytics
Using Third Part y Applications on Facebook
Event Optimization
Offer Optimization
Competitor Analysis
Finding Target Audience
Enhance Your Brand
Get More Visibility Online
Part 22: Instagram Optimization
Setting Up Business Account
Hashtags Research
Instagram Tracker
Create Story and Decide on a Visual Theme
Construct Content.
Nurture a Following
Engage with Your Followers
Watch it Growth
Part 23: Twitter Optimization
Introduction to Twitter
Creating Strong Profiles on Twitter
Followers, Retweets, Clicks
Competitor Analysis
Twitter Analytics
Hashtag Tools
Part 24: LinkedIn Optimization
LinkedIn Introduction
Individual Profile Vs. Company Page
Write an Article
Audience Group Finding
LinkedIn Analytics
Part 25: Pinterest Optimization
Pinterest Introduction
How Brands Use Pinterest
Creating a Pinterest Account
Customizing the Profile
Pinterest Strategy
Boards in Pinterest
Pins and Links
Generating Engagements
Using Infographics
Integrating Pinterest in Site
Engagement Metrics for Pins
Pinterest Analytics
Part 26: YouTube Optimization
YouTube SEO
YouTube Keyword Research
Channel Optimization Tools
Channel Creation
Channel Art Optimization
Channel Icon Optimization
Channel Homepage Optimization
Channel Intro Video Optimization
Playlist Video Optimization
Playlist Title Optimization
Video Creation and Optimization
Video Ranking Optimization
YouTube Studio
Part 27: Social Media Marketing (SMM)
Introduction to Social Media Marketing
Understanding Buyer Persona
How Social Media Influences Marketing Strategies
Viral Marketing and Its Significance
Part 28: Facebook Marketing
Boost Post Vs Promote
Types of Promotions
Audience Targeting
Bidding Strategies
Ad Formats
Ad Dimensions and Rules
Remarketing Strategy (Pixel)
Conversion Tracking (Pixel)
Ads Manager
Lead Generation
Part 29: Instagram Marketing
Instagram Business Profile Optimization
Instagram Marketing Influencer
Instagram Paid Marketing in Feeds and Stories
Business Account Promotion
Bidding Strategy
Budgeting Strategy
Creation of Instagram Content Strategy
Part 30: Twitter Marketing
Twitter Ads Analytics
Types of Campaigns
Audience Targeting
Bidding Strategies
Reporting
Part 31: LinkedIn Marketing
Creating Company Page
Types of Campaigns
Audience Targeting
Bidding Strategies
Advertising in LinkedIn
Reporting
Part 32: YouTube Marketing
Importance of Video Marketing
Insights Of Video Campaigns
Types of YouTube Ads
In-Stream and Out-Stream Ads
Bumper Ads
Skipable and Non-Skipable Ads
Ad Sequence
Discovery Ad
Developing YouTube Marketing Strategies
Video Ad Groups
Targeting Options
Understanding Bid Strategies
Bringing Visitors to Your Website Through YouTube Videos
Part 33: Quora Marketing
Quora Profile Setup & Optimization
Quora Research
Question and Answer Formation
Identifying Core Topics
Increase Followers
Content and Marketing Strategy
Quora Blogging
Structuring Answers
Part 34: Online Reputation Management (ORM)
Handle Negative Business Reviews
Online Reputation Works for Business and Individuals
Create and develop Positive Online Content to Eliminate Negative Reviews
How to Negative Reviews on Various Platforms
How to Create a Brand Management Strategies
How to Get Positive Reviews and Testimonials
Notice Potential Risks
Brand Monitoring Tools
ORM And SERM
Part 35: Email Marketing
How Email Marketing Functions
Kinds of Email Marketing
Email Marketing Methods
Mail Campaign Optimization
Mail Template Creation
Setting Up of Account for Email Marketing
List Setup
Web Form
Creation of Email Broadcast
Setting Up of Auto Responder
Optimize the Increase Inbox Percentage
Selecting the Best Email Marketing Tool Like Mailchimp
Part 36: Affiliate Marketing
View of Affiliate Marketing
Affiliate Marketing Strategy Planning
Familiar With Affiliate Programs
Legal Policies
Obtaining Approval
Tracking the Affiliation Codes
Part 37: App Store Optimization (ASO)
Optimize App for Better Ranking on App Store
Find the Best Keywords that Will Increase Your Search Ranking
How to Increase Organic Downloads of Your App
How to Increase Reviews For Your App
Understand the Difference Between SEO & ASO
Google Play Console
Part 38: Know-How to Make Money Online
Part 39: Inbound Marketing Strategy
Stranger 🡪 Customer 🡪 Promoter
Attraction
Convert
Close
Delight
Part 40: Lead Generation
Introduction to Marketing Funnel and its Importance
Strategy Vs Tactics
Front-End Vs Back-End Marketing
Core Elements of a Funnel
All About Growth Formula
Understanding Product Market Fit
What is Lead Magnets
Lead Nurturing
Optimize the Tripwire Offer
Understanding & Implementing Exit Offers
Part 41: Landing Page Optimization
Importance of Landing Page
Landing Page Creation Tools
Landing Page for Google Ads
Landing Page for Industries
Landing Page for SEO
Part 42: Blogging
Introduction to Blogging
Choosing a Blogging Platform
WordPress.Com as a Blogging Platform – Its Pros and Cons
Build Up WordPress.Com Account and Buying of Domain
Creation of WordPress Post
Role of Analytics in Blogging
Part 43: Adsense
How to Get Started With Google Adsense and the Best Practices to Generate Revenue With the Program
How to Get Approval for Website (or) Blog
How to Get Approval for YouTube
How to Drive Traffic to Your Adsense Website
How to Find Articles that Generate Traffic and Republish Them
How to Turn Your Website/Blog Into Passive Income Creating Source
Part 44: Mini Project (Reporting)
Part 45: Ecommerce Marketing
Introduction to Ecommerce Marketing
Platforms to Develop Ecommerce Site
Introduction to Shopify
Setting Up a Shopify Account
Adding Products to Shopify & Create Categories
Setting Up Themes to the Shopify Account
Ecommerce Marketing Strategy
Part 46: Whatsapp Marketing
Configuring Whatsapp Business
Whatsapp Marketing Software
Installation
Enabling Auto Message Service
Whatsapp Marketing Strategy
Part 47: Video Monetization
Algorithm of YouTube Monetization
How to Raise Subscribers
How to Get Play Buttons
Increase Views With Google Ads
YouTube Money Earning Method
YouTube Merchant Ad
Video Collaborations
How to Get Join Button
Part 48: Digital Marketing Certifications
Fundamentals of Digital Marketing
Google Analytics Certification
Google Adword Certification
Facebook Certification
YouTube Certification
Hubspot Certification
Part 49: Getting Started As Freelancer
Part 50: Achieving Your Digital Marketing Goal
DIGITAL MARKETING TRAINING HIGHLIGHTS
DMC will be an interactive learning destination for anyone who wants to enroll in digital marketing training in Chennai. Here are some reasons why you need to master your marketing skills with us.
50 Modules with In-depth Concepts
Our syllabus cover core topics with specific modules to help you learn from the scratch.
Flexible Online & Offline Classes
Instructor-led online and classroom training sessions with live projects for deeper understanding.
100+ Students got Placed in IT Companies
Job placement assistance for freshers & job seeking professionals on successful course completion.
Get Trained from Google Certified Partner
Personalized interactive sessions are carried out by industry certified expert professionals.
Completed 250+ Batches and Counting
Trained 1500+ professionals across various industries and corporate companies around Chennai.
Up-to-date Advanced Course Curriculum
Revised course modules and a fee structure based on current industry demand across various disciplines.
DIGITAL MARKETING CERTIFICATION
We offer digital marketing training certification on behalf of course completion. We also help them prepare for exams like Google Ads & Google Analytics, OMCA and some other certification on Digital marketing as follows.
DIGITAL MARKETING JOB PLACEMENT
We get a massive digital marketing job vacancies as we offer the best digital marketing course in Chennai. Many of our students are now successfully placed as Digital Marketing Professionals in companies around Chennai. Get a job easily by joining DMC as we offer the Best Digital Marketing training in Chennai with placement support.
STUDENT OF THE MONTH
DIGITAL MARKETING TRAINING - FAQ
Have queries? Here are some questions about our digital marketing training in Chennai. Kindly consult with our experts on call for further questions.
Why should I learn about digital marketing?
It is a flexible way of marketing which can be easily understood. Apart from this, lakhs of digital marketing jobs are expected in the coming years. It seems to be the best time to learn digital marketing and opt for a better job.
Where can I learn digital marketing training in Chennai?
There are a lot of training institutes offering digital marketing courses in Chennai. At DMC, you can learn digital marketing from industry experts. They have more than 8+ years of experience in digital marketing.
What will I accomplish after doing this training?
-
Implement the right techniques of SEO
Do online advertising and create Ad networks
Work with social media for better results
Know the right ways to set up a lead management system
Track the conversion rate and monitor the visitor behaviours
What project am I expected to do?
DMC is the best digital marketing institute in Chennai. At the end of the training session, every student needs to get enrolled in a project to implement the concepts that they have learned. You will be working on a live industry project so that it will be reviewed consistently by our instructors. After the successful completion, we will provide a certificate including a job assistance.
How many hours of classes will be conducted every week?
We offer digital marketing classes in Chennai based on your preferable timings. If it is classroom learning, you will have to spend 2 hours per day which means 10 hours a week. For weekend classes you may need to spend 4 hours per day, which is 8 hours a week.
Where will the digital marketing classes be held?
DMC offers both offline and online digital marketing training Chennai. In the case of online training, you need to have a computer/laptop, fast internet connection, Skype ID and Teamviewer software.
What if I miss a class?
There’s nothing to worry as you have the option to attend the missed class in other batches or take a backup session in case of faculty’s availability.
We want to make the training trouble-free, opportune and handy to everyone. We guarantee your digital marketing success with our case studies, assignments, insights, practical sessions. And you can definitely enjoy the fun-filled in learning digital marketing. Start the training today and see how far you can go.
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