Are you seeing overall drop on your Facebook pages these days? It’s not only to you!
Few reports claim that Facebook’s organic reach is reduced in order to force business pay larger amount for better exposure, which is the reason why Facebook’ stock price keeps growing up!!
According to Buffer, An average Facebook page’s Organic reach is about 6%!
Since Facebook is trying to boost its advertising market, does it hurt business pages that are seeking organic reach? How to tackle this situation? Here are a few tips to help you FB page work for you:
#1 Target Your Posts to Narrow Audience:
You have an option is Facebook to target your posts to only specific users based on location, age, gender, relationship status and other criteria. How to try it? Go to “Edit Page” and then “Edit Settings” in the Page’s admin panel.
#2 Use Photos But Make Them Original:
Image post gives more reach than text or link posts. You can win audience engagement by posting visually appealing pictures or meme photos that drives humours and attention.
#3 Post at Odd Hours:
Posting on the peak times have been the goal for social media influencers for over years. But, Facebook may not give the same feed to all the 757 million people who visit their social media at the same time. Try posting during off-peak hours to see a change.
#4 Start a Conversation:
User engagement gives higher priority in the news feeds as you can see a user find a post which their friends got engaged with: liking, commenting or sharing by one another.
#5 Be Engaging:
If your posts are being more engaged, Facebook will reward with better reach. But, if spam your page with lots of posts which nobody has liked or commented, you may see decline in overall reach. So offer relevant content that attract audience engagement.
#6 Cross-Promote with Other Pages:
Cross promoting has become a marketing tactic these days. Get mentioned in a page of another brand, and you could come up in the newsfeeds of people who did not previously like your page which may result in gaining new audiences to your page.
#7 Hop on a Trending Topic:
Join conversations on the trending topics which are generally shown on the right side of the news feed. Users who see a mix of content from other users or pages about the trending story, there are chances for them to become your fans too.
#8 Buy Advertisements:
Facebook Ads helps with your brand advertising and you can increase the user engagement of your posts through paid reach. Facebook also helps user with sponsored ads by mentioning if any of their friends also likes that brand.