Last updated on September 28th, 2018 at 12:17 pm
Digital Marketing has changed a lot over the last few years. The standard has shifted, and what worked for you last year won’t work for you this year. Now, the digital marketers are getting ready to face the hurdles and challenges coming in the way of accomplishing their goals. There are different digital marketing trends & strategies that are emerging in the modern high-tech era and the businesses now require to utilize them to succeed in their efforts.
Here are the latest digital marketing trends you need to know in 2018
Digital Marketing Trends 2018
Artificial Intelligence (AI)
Artificial Intelligence(AI) plays a significant role in the digital marketing process today. It can analyze customer behavior and search patterns, using data from social media platforms and blog posts to help businesses know how users and consumers get their products and services. According to a survey by Economist, about 75 percent of business executives were of an idea that they will utilize AI actively in the business within the next three years.
IoT will Improve ROI
Today, the IoT (Internet of Things) concept is replaced by the Internet of Everything. Yes, it true! According to the report by the Business Insider, businesses will spend $5 trillion on IoT solutions by 2021. Accordingly, the Digital Marketing specialists need to use this concept for marketing products and services in an engaging way. As many connected ‘things’ remain close to the customers, it is quite easy for digital marketers to market products utilizing these things. Additionally, the IoT devices are almost more affordable as correlated to other tools, and they can improve ROI of the business.
Digital Marketers are spending more in mobile marketing to help make in-store sales. Though, the mobile devices value for more than 60 percent of all digital minutes globally. Nowadays, the marketers are shifting their mobile efforts away from eCommerce to digital marketing. This is a consequence of the splendid opportunities of having a mobile marketing influence on all the digital channels.
According to the research, users spend an average of 87 hours per month on their mobile phones. 72% of the retailers surveyed utilize mobile marketing to drive more sales, followed by 82 percent utilizing it for mobile app sales and 93 percent utilizing mobile marketing for online sales growth. This also prolonged use of smartphones makes it vital to develop mobile-focused marketing strategies. Additionally, 50 percent of retail marketers say their mobile marketing team falls under digital marketing within their business.
Today, content marketing is rapidly being utilized to attract and get a distinctly established audience with a goal of running profitable consumer response. Content Marketing is getting more popular with every passing second and it is turned into one most utilized digital marketing tools for all business. Moreover, Content Marketing is building and sharing worthwhile, relevant and free content to draw interests and transforming views.
Chatbots are an essential digital marketing trend in 2018. There is multiple brands are working on utilizing chatbots for client support and improving their chatbot marketing strategy. This AI-based technology utilizes an instant messaging format to chat in real-time, day or night, with your consumers or site visitors.
In addition, chatbots are mostly utilized for customer service – 61 percent of consumer-chatbot interactions are focused around customer service-related questions. They have the capability to meet the increasing demands of consumers. Accordingly, the future of chatbots is looking bright, too, with an estimated 85 percent of consumer interactions conducted by chatbots by 2022. Hence, this year 2018 will be the year that brands require to start thinking about social media bots.
Also Read: Future Scope of Digital Marketing In India
Video is an excellent way to tell a story and it can be made quickly. The growing creativity in videos is an essential trend not only for content marketing but also in advertising. Video ads are frequently more effective than other variations because they attract the public’s attention and leave a constant impression. Besides, it helps to tell more engaging stories, gets your point over faster and can increase sales. According to the research, Video on a landing page or sales page can help increase conversions by as much as 80 percent. Whether you are promoting on Facebook, Twitter, Instagram, YouTube, or Snapchat, it seems like social video engagement stats are going to be within the roof in 2018.
In today’s digital world, it is easy to get answers for almost all questions through search engines. The digital marketers should focus on capturing voice searches and begin running ads on such platforms. While people can get an extensive information easily, they don’t always have the patience to read in some paragraphs to get information. According to the report by Google, 20% of mobile searches are based on voice, and the number will improve rapidly.
On the other hand, there are many brands have added voice search in their digital marketing strategies to deliver value-based content effectively to their consumers. For instance, Domino’s Pizza uses voice search technology as a way to increase its sales. It enabling consumers to order pizzas by Alexa.
Ads Will Be More Profitable
Digital ads play an important role to reach targeted customers. And the marketers need to rebuild the ad strategy in 2018. Only useful ads with a highly specific goal and capacity to attract a targeted customer will work wonders. Among this, we can also believe that mobile ad platforms like Facebook, Snapchat, Instagram will provide a major growth in the next years.
So, these are the digital marketing trends you need to know in 2018. Accordingly, this year seems promising for digital marketers. It also provides great opportunities for businesses and brands to engage & interact with its target market in a perfect way.
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