Google Boosts HTTPS Ranking for Secured Websites

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Last updated on February 28th, 2018 at 12:35 pm

Google Boosts HTTPS Ranking for Secured Websites

Recently, Google announced that it is going to start HTTPS as a ranking signal in its algorithm after performing various analyses in determining whether sites make of use secured, encrypted connections as a signal in their ranking algorithm for search over the past few months. Till now HTTPS is only a very lightweight signal that affects less than 1% of global queries and carries lightweight such as high-quality content.

But eventually, Google decided to strengthen it, by encouraging all website owners to switch from HTTP to HTTPS to keep everyone safe on the web. John Mueller, a Webmaster Trends Analyst replied in Google+ to many questions from the community. With that, he countered, Data integrity and authentication are mostly missing in informational sites such as Blog which is just a content site. By implementing this, Users get apparent benefits too, and the implementation needs to be handled with care. Some guidelines provided by the Google for transformation is,

“To use relative URLs for resources that resides on the same secure domain  and protocol relative URLs for all other domains”
“To redirect users and search engines to the HTTPS page with server-side 301 HTTP redirects.”
“To use a web server that supports the HTTP Strict Transport Security (HSTS) and makes sure it’s enabled.”

If you have any queries on this concern, you may search in the Google Webmaster Help Forums, where you can find a lot of discussions over this topic. Resources say Google will be announcing detailed practices regarding this issue in the coming weeks.

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