Google Latest Update: Linking Google AdWords & Analytics Properties in Bulk

News, SEO DMC 4 Comments

Last updated on December 3rd, 2019 at 06:38 am


Webmasters struggles linking Google Analytics account and AdWords accounts altogether in previous days, and it will be the biggest headache for webmasters. Same authoritative user only allowed, connecting both accounts simultaneously.

For agencies or companies faces many problems in this technique, for example sometimes faces very difficult when they have task of creating link between accounts, but don’t have access to the original analytics account. Agencies or companies who are running Analytics account for multiple clients may face more challenging to handle the accounts properly.

Last week Google announces new update in Google analytic methods; this will allow users to link multiple analytics and AdWords accounts using the simplified interface of analytics tools. It’s very simple to do you need to check a box which is next to the accounts you want to link.


The new bulk linking can ease the process of AdWords and Analytics accounts with streamlines way. In the previous model accounts were linked at the account level but now, AdWords account are now linked at the property level.

This also enables some feature for account owner’s link they don’t need to give up their password to link accounts. So anyone who having edit permission can able to create and update links between AdWords and Analytics accounts.

The new feature isn’t live for all users now, but it will strike all the analytics and AdWords accounts in upcoming weeks.


Want to check this new feature is live in your account or not, then log into your analytics account and just go to the admin area from gray to menu. Then look in the property column and you may or may not be seen AdWords linking as like as above image.

4 thoughts on “Google Latest Update: Linking Google AdWords & Analytics Properties in Bulk

  • ramana

    Pretty article! I found some useful information in your blog, it was awesome to read, thanks for sharing this great content to my vision, keep sharing..

  • Gerty

    yes recently they anounced a new method to allow users to link multiple Analytics and AdWords account using a simplified interface, you have explained in detail. Thanks for the article.

  • Lidia

    Hi there, for the reason that I am truly eager of reading this blog’s post to be updated on a regular basis. It contains good stuff.

  • Narayanan

    Thank you for the article. I have a question for you.

    I am running Google Adwords campaigns on Search Network to many local businesses. Using “Call Extension” is a no-brainer to drive business inquiries. I use Google Analytics to primarily report on the campaigns performance. One of my main challenges is “Call Extension” tracking in GA. I count every click on the call extension as a lead.

    So is there a way to link the “call extension” click data with Google Analytics?

    Thank you!

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