Did you know that about 93% of online experiences start from a search engine? This makes SEO an essential for all businesses in the current day and age as it helps in growing the reach of your business. If you are not getting SEO done for your website, your business is destined to lose out on online traffic. The improved exposure greatly impacts the number of possible visitors and in turn more customers.
Outsourcing SEO process to an agency is one of the most common ways in which businesses address SEO. Due to umpteen number of reasons, small businesses are inclined towards getting SEO done in-house instead of delegating it to SEO agencies. Since SEO as a process requires experienced professionals, it is not economically feasible for smaller businesses to hire a team of experts. This leads us to the option of training existing team members to get SEO done in-house.
Here’s an infographic on how in house SEO training can benefit your business and staffs:
There are three primary ways in which you can train your existing staff. The first way is to provide them with time and internet to learn it from a countless number of free courses. You can opt for paid online courses that offer more interactive material and can offer better information but this way lacks practical hands-on training which can be done in person. So the second way, to send your staff to an SEO training centre. It is the fastest way to learn about SEO and in a very professional manner. It is a time-consuming process that is quite generic and often cannot be customized. This might not suit the specific needs of your business needs and also too fast or too vast for your staff to follow.
The third and the most effective solution to train your existing staff is to hire an in-house trainer. This program would be customized to meet your specific business needs. An in-house SEO training program would offer personal attention to the trainees and most importantly, the information can be clubbed with hands-on exercises. Since the training would be conducted within the office premises, most overhead costs associated with getting them enrolled in a training center would also be avoided.