Digital marketing is gaining momentum in India. Until 2010 many companies in India didn’t opt for digital marketing and its scope for doing business was minimal. Companies were not willing to change their traditional methods of doing business. In this article, we will discuss why digital marketing is important and scope of digital marketing in India.
The influence of market strengths brought about a wind of change in marketing strategies, one of which was digital marketing. Digital marketing proved to be far more efficient than the traditional methods of marketing. You can lose customers to your competitors if you don’t engage in digital marketing and have a strong online presence. In the present era of the market world, digital marketing is no more an option.
Why is digital marketing a big deal?
We are almost moving to a digitized world. In India and globally, most of the companies press forward to have an online presence. This, in a way, will also create more job opportunities in the field of digital marketing by 2020.
Digital marketing is an evolving field. Your digital marketing skills have been enhanced along with the developments in technology. This will ensure career growth in the field of digital marketing. Within a minimal budget, you can attain the deserved sales and revenue target through digital marketing. The advantage of digital marketing is that you can start your business with zero or a small amount. With no waste of money, you can have a high return on investment (ROI).
A report from the Silicon Republic claims that there is 10 times faster increase in the digital economy when compared to the traditional economy. Firms engaging in online trade are twice as likely to increase the scope of digital marketing job opportunities.
Digital marketing offers different career opportunities. If you are interested in writing then you can opt for content marketing. You can choose web analytics if you have analytical skills. The scope goes on and on.
The Scope of Digital Marketing in India
India is one among the biggest countries in the world. It is also one of the fastest growing economies. The digital scope is very vast in India, be it in products, designing, information, content or marketing. India being top in digital trends, the avenues for digital marketing in India is enormous.
According to a survey by Education Journal, the population of netizens in India was only 16% during 2013. Ever since it has risen to 31% in 2014 and continues to grow. 40% of business enterprises completely depend on digital marketing. In the years to follow almost 90% of business houses will depend on digital marketing in India. When it comes to eCommerce business, India has the largest online shopping deals only next to UK and USA in the world. The demand for digital marketing professionals will constantly be on the rise.
The Indian Express daily claims that by 2020 there will be a growing demand for digital marketers in India. This supports the fact that it is the right time to learn digital marketing in order to boost your chances of getting a job in digital marketing in the near future.
Career Opportunities in Digital Marketing
The world of marketing and advertising is highly being influenced by digital marketing due to its positive factors such as cost-effectiveness, flexibility, convenience, and effectiveness. Startups are increasingly opting to go digital in order to market their brands, products, and services.
Listed below are the different roles in digital marketing that end up as a career option.
- Digital Marketing Manager
- Content Marketing Manager
- Content Writers
- Inbound Marketing Manager
- Social Media Marketing Expert
- Search Engine Marketer
- SEO Executive
- Conversion Rate Optimizer
- Web Analytics Executive
- Email Marketer
Let us examine each of the above roles individually.
Digital Marketing Manager
A Digital Marketing Manager manages the digital marketing team and reports to the Vice-President of the company. You have to combine various segments of digital marketing and make them effective. Apart from having a digital marketing certification, you should have five or more years of experience. The pay scale of digital marketing experts ranges from 15 lakhs to 20 lakhs per annum.
Content Marketing Manager
Content Marketing Managers have to handle blogs, drip marketing campaigns, lead generation, social media, email communications and video marketing. You will have to report to the digital marketing managers or to the head of a marketing team.
Inbound Marketing Manager
Inbound marketing process attracts customers to products and services through content marketing, SEO, social media, etc.. It is the most effective marketing technique to do business online. An inbound marketer crafts strategies to attract clients.
Social Media Marketing Expert
The role of a Social Media Marketing Manager is to maintain social media marketing campaigns and other activities such as reaching the company’s target clients by developing relevant contents. They have to create and manage all published contents (images, video and written).
Also Read: How to Start a Career in Media Marketing
Search Engine Marketer
Search engine marketing plays a vital role in digital marketing. It basically employs pay-per-click (PPC) also called as cost-per-click (CPC) which is the process of auctioning and ranking system in order to prioritize the order in which ads should appear. Search engine marketing is a common term to indicate marketing through search engines. Due to Google’s popularity, search engine marketing always tends to refer to marketing through Google AdWords.
Search Engine Optimization (SEO) increases the number of visitors to a website by getting a high-ranking on the search engine result pages (SERP). As an SEO executive, your role will be to do keyword research, to enhance user experience optimization, using Google webmaster tool and Google Analytics, getting pages indexed, manage duplicate content and so on.
Conversion Rate Optimizer
Conversion Rate Optimization (CRO) is the process to increase the percentage of visitors to your website and transform them into potential clients. CMO enables an increase in the conversion ratio during any stage of the marketing channel. A conversion rate optimizer employs different kinds of tools to achieve higher conversions.
Web Analytics Executive
Web analytics is used to analyze the performance of websites. It includes traffic analysis, business and market research and web traffic improvement. A web analytics executive uses certain online tools and Google Analytics to analyze how traffic moves in a certain way.
As an email marketing manager, you use email communication tools to market your company’s products and also to increase the brand awareness. You will be a specialist in email communications. You have to develop marketing strategies and distribution techniques in order to execute campaigns that involve engaging the customers successfully and eventually driving profit.
Salary Package for a Digital Marketing Manager in India
According to a survey by PayScale.com, the average pay for a Digital Marketing Manager is INR 4,12,492 per year. Your experience strongly matters on the salary scale for this role. Web Marketing, Strategic Marketing, Web Design, Online Marketing, and Social Media Optimization are some of the roles that tend to fetch more salary in this field.
Future of Digital Marketing in India
A survey by Livemint predicts that the number of net users would increase to more than 600 million and more in the ensuing years. This gives ample marketing opportunity.
Indian government’s policy of Digital India will no doubt buttress the digital marketing strategies.
More number of startups will also envisage plans of increasing the prevalence of digital marketing and related job opportunities in India.
Digital marketing is very economical and a great way towards conversion-oriented marketing. Digital marketing tools like Google Analytics, Google Website Optimizer, Kissmetrics, etc. enhances the scope of digital marketing.
Learn Digital Marketing from DMC
DMC is one among the best digital marketing training institutes in Chennai. Upon completion of digital marketing courses from DMC, you will not only have learned digital marketing and techniques but also will have the scope of getting career opportunities in digital marketing. The faculty comprises of qualified IT experts with potential experience in the digital marketing industry. They usually have seven or more years of working experience in digital marketing. We provide both online and classroom training for the candidates. You can join our institute to get quality training. Our training classes will help you to improve your career growth in digital marketing.